WHAT IF YOUR Creative PURSUITS WENT FROM…
Zero traction to rapid growth?
Lacking Clarity to Confidently Taking Action?
LETTING FEAR HOLD YOU BACK to Fearlessly Chasing What You Want?
Oh ya, what if you also found a…
Ride or die support system where your new coaching family and I held you accountable to unlock the breakthroughs that always felt out of reach?
That's what you’ll find in the 12-Week…
Consider this an Alternate Creative Biz 101 Master’s Degree
You’ll be equipped with the following 3 tools to survive and thrive in the digital creator economy!
mindset
Dive deep into a season of internal growth as you build a mental fortress while molding your dream around your lifestyle.
craft
Create work you truly connect with while focusing on hard skills like prioritization, scheduling, and time/project management.
marketing
Tap into the art of communicating your unique value as you practice effective self-promo in a non-gross way.
You WON’T learn any of this in your typical University/College.
You’ll ALSO avoid the insane price tag and debt…
that comes with traditional education. 👎🏻
This is bigger than creating dope work…
This is ~6 students for 12-weeks…
Laying a foundation and paving a path to getting paid to play based on the:
4 pillars of the program
clarity
Reduce the guesswork and show up with a laser-focused plan each day to get what you want.
confidence
Learn how to communicate with conviction the value you bring to the table with your work.
community
Surround yourself with a like-minded family to lean on far beyond after the program ends.
accountability
Your family and I will keep you in check and push you past your previous limiting beliefs.
this is for you if…
You’re a visual artist, content creator, or freelancer looking to take yourself and your work more seriously.
Dream of one day transforming your hobby and side hustle into a full-time grind.
You want to grow a community, customer base, or collectorship that vibes to you AND your work.
AS WELL AS IF…
You want to tap into the time, energy, and focus you’ve been lacking.
You want to reduce guesswork and know what to work on that drives the biggest results.
You’re tired of playing it safe and ready to take consistent, uncomfortable action.
“I go to bed each night knowing what I need to work on the next day—I’m not a hobbyist.”
— Jason Brauncowski, Painter
“I gained clarity in both myself and my work. I left with a lot of confidence.”
— Britt Hoffman, Illustrator
“I went from being a nobody to having a voice and being a confident artist.”
— Casey Duke, Illustrator
What’s In it For You?
This customized 12-week program is for…
ALL creatives, content creators, and freelancers who are finding their groove or looking to unlock the next level.
Weekly Hot Seat Coaching Calls
Every Tuesday, you’ll access powerful 1:1 coaching in a group setting with action items.
weekly community Q&A Calls
Every Thursday, we have an optional community call for additional support.
private Family community Access
Discord is the exclusive hub for communication and accessing all resources, replays, etc.
Direct Access to Me when you need it
Students receive my cell phone/Whatsapp. I’m always a call or text away for direct support.
Experience a Game-Changing Hot Seat Call
Here’s a sample of the Hot Seat Call magic you’ll get to be a part of each week!
Not to mention, one of our calls will get turned into a podcast episode like these below.
Spring 2023 Hot Seat Ep. 255 Pt. 1
Spring 2023 Hot Seat Ep. 255 Pt. 2
Fall 2022 Hot Seat Ep. 253
Bonus Perks
Podcast episode Feature
One of our Hot Seat Calls will be converted into a podcast episode where people all across the world will hear your story!
Weekly Check-ins & exercises
Each week you’ll receive in-depth video check-ins, teaching modules, + highly actionable exercises to keep you growing.
Social media Features
Get extra eyes on your work through Student Spotlight features via my social media AND email list during the program!
The Side Hustler’s Handbook
Get the Flagship Blueprint Mini-Course that my side hustling career and foundation of the Coaching Program were built on (Value $197).
Alumni Mastermind Access
Keep the momentum rolling by joining the exclusive monthly Alumni membership with a private community, video check-ins, + calls.
50% off all future resources
Alumni students get an exclusive 50% off rate on all future products and resources I create and offer publicly.
“I took on a positive outlook on pursuing my passion + action steps toward my goals.”
— 7 Sketches, Character Artist
“One project alone gave me my return on investment in the program.”
— Melissa Marzan, Lettering, Murals, & Illustration
“I learned how to create the work I loved which led to a more engaged following”
— Rob Almeida, Motivational Lettering & Illustration
Check Out These Student Spotlights
This program is life-changing, but don’t take my word for it.
Check out these interviews with Alumni students who went from being stuck to blowing up their creative biz and brands.
MASTER THE Powerful Mindset of:
Leveraging your day job to fuel your dream job.
Treating your side hustle like it’s your full-time grind.
Putting yourself in a position for big breakthroughs.
I want to show you that You…
DON’T need a massive following or big name client list …
To establish a successful creative career pursuing the work you love.
“I have the clarity and systems to simplify + intentionally create the work I love.”
— Rita Castro, Storytelling, Animator, Illustrator
“I've already made my investment back with multiple signwriting jobs!
— Charlie Jeffery-King, Signwriting & Murals
“This program changed my life + outlook on my art/the community my work is perfect for.”
— Jackie Matsutani, Illustrator & Mental Health Artist
scotty russell here 👋
I’m Scotty, a Web 2 & 3 Creative Coach, artist, designer, podcaster, speaker, (and a husband and rad dad to 2 kids and 3 cats) making moves out of Cedar Falls, Iowa.
And I still make time to hustle my art on the side!
After 5.5 years of side hustling outside my Corporate Cubicle, I made the full-time leap to Side Hustle Coach in January 2020.
I’ve since scaled this into a 6-figure creative business and have coached thousands of students worldwide. 🤯
My mission is to help creatives build a thriving brand + business built on paving a path to get paid to play.
I hope I get a chance to work with you too in a future coaching program.
more Student Success Stories
“The program, relationships & support received was life-altering.”
— Kristina Zlatanov, Retro Illustration & Lettering
Since working with Scotty, I’ve grown an online Instagram presence to over 30k followers and have gotten features by Google, Buzzfeed, and Adobe. I’ve since pursued wall art and licensing to monetize my craft.
— Joey Bearbower, Motivational Wall Art & Licensing
The program helped me find clarity, confidence, and focus which led to more engagement and growth. One of the biggest pluses of the program is becoming a part of a loving creative community.
— Blake DeHart, SciFi Comic Book Artist
By finding my niche, style and voice during the program, I immediately began seeing results. I gained more followers by creating more engaging art. This led to features on big accounts and getting commissions.
— Benny Jenssen, Freelance Illustrator